施雅月 Ya-Yueh Shih

副教授 Associate Professor

moonshih@mail.ncyu.edu.tw

TEL05-2732848

新民校區 D01-811

  • Data Mining

資料探勘


  • Software Project Management

軟體專案管理


  • Electron Commerce

電子商務

Brief Bio

Select Publications

Teaching

現職 Employment

Associate Professor, Department of Management Information Systems, National Chiayi University, Taiwan

國立嘉義大學資訊管理學系 教授


學歷 Education

PhD, National Chiao Tung University, Taiwan

國立交通大學資訊管理學研究所 博士


經歷 Work Experience

  • Assistant Professor, Department of Management Information Systems, National Chiayi University, Taiwan

國立嘉義大學資訊管理學系 助理教授


研究興趣 Research Interests

  • Data Mining

資料探勘


  • Software Project Management

軟體專案管理


  • Electron Commerce

電子商務

  1. 施雅月, 龔子茜 (2020/12), 電子口碑對小農品牌產品購買意願的影響, 第三十一屆國際資訊管理學術研討會 .

  2. 施雅月, 陳嬿羽 (2019/5), 影響沈浸體驗的前因-以QR-code行動支付系統為例, 第三十屆國際資訊管理學術研討會 .

  3. 施雅月, 何奕聰 (2018/12), 從公司治理和智慧資本看財務危機-以上巿櫃電子產業為例, 第二十四屆國際資訊管理暨實務研討會.

  4. Chiaming Sun Yayueh Shih (2017/8), Applying Domain-Driven Data Mining Methods for Detection of Financial Crisis, e‐CASE and e‐Tech 2017 Conference Program.

  5. 施雅月, 陳琮升 (2017/4), 從科技接受模式探討社交物聯網的使用意圖, 2017數位科技生活研討會 .

  6. 施雅月, 李文雅 (2016/5), 從消費價值觀點探討性別在購買貼圖意圖及購買行為上的差異性, 國際資訊管理學術研討會 .

  7. 施雅月, 葉亭妍 (2015/5), 從腦波信號看代言人對專注力的影響, 國際資訊管理學術研討會.

  8. 施雅月, 蔡麗琴 (2014/5), 影響電子商務的成功關鍵因素之優先順序-以AHP 方法為主, 國際資訊管理學術研討會.

  9. Ya-Yueh Shih and C.Y. Chen (2013), The study of behavioral intention for mobile commerce- via integrated model of TAM and TTF, Quality & Quantity, 47(2), pp. 1009-1020. (SSCI) (NSC 97-2410-H-216-011-MY2)

  10. Ya-Yueh Shih and W.S. Lin (2011), Effects of the outsourcing of information systems on user satisfaction: an empirical study among Taiwanese hospitals, International Journal of Management, 28(2), pp. 704-715. (ABI)

  11. 施雅月、周國輝 (2010),影響企業境外委外之重要因素在不同產業別、組織單位及階層人員類別下之差異性分析,企業管理學報,87,pp. 111-140。

  12. Wu. M.Y., M.H. Wu and Y.Y. Shih (2010), A study of factors affecting behavioral intention to use ERP systems in high-tech industry using TAM and TTF, Journal of Statistics & Management Systems, 13(5), pp. 877-898.

  13. Ya-Yueh Shih and Huang, S.S. (2009), The actual usage of ERP Systems: an extended technology acceptance perspective, Journal of Research and Practice in Information, 41(3), pp. 263-276. (SCI) (NSC-96-2416-H-216-003).

  14. Ya-Yueh Shih and Hu, J.S. (2008), Fuzzy quality attributes for evaluating Internet marketing system performance, Total Quality Management & Business Excellence, 19(12), pp. 1219-1234.. (SSCI) (NSC-95-2416-H-216-009)

  15. Ya-Yueh Shih and Liu, D.R. (2008), Product recommendation approaches: collaborative filtering via customer lifetime value and customer demands, Expert Systems with Applications, 35(1-2), pp. 350-360. (SCI) (NSC-94-2416H-159-004)

  16. Ya-Yueh Shih (2007), Predicting of customer defection in online bookstores: using back-propagation neural networks, Chung Hua Journal of Management, forthcoming, 8(1), pp. 1-10. (NSC-94-2416H-159-004)

  17. Ya-Yueh Shih (2006), The effect of computer self-efficacy on enterprise resource planning usage, Behaviour & Information Technology, 25(5), pp. 407-412. (SSCI)

  18. Ya-Yueh Shih and Kwoting Fang (2006), Effects of network quality attributes on customer adoption intentions of Internet banking, Total Quality Management and Business Excellence, 17(1), pp. 61-77. (SSCI)

  19. Duen-Ren Liu and Ya-Yueh Shih, (2005), Hybrid approaches to product recommendation based on customer lifetime value and purchase preferences, Journal of Systems and Software, 77(2), pp. 181-191. (SCI)

  20. Duen-Ren Liu and Ya-Yueh Shih, (2005), Integrating AHP and Data Mining for Product Recommendation based on Customer Lifetime Value, Information and Management, 42(3), pp. 387-400. (SSCI, SCI)

  21. Ya-Yueh Shih and Kwoting Fang, (2005), Customer Defections Analysis: An Examination of Online Bookstores, Customer defections analysis: an examination of online bookstores, TQM magazine, 17(5), pp. 425 – 439. (EI)

  22. Ya-Yueh Shih and Kwoting Fang, (2004), The use of a decomposed theory of planned behavior to study Internet banking in Taiwan, Internet Research, 14(3), pp. 213-223. (SCI)

  23. 施雅月and 賴錦慧譯, Pang-Ning Tan, Michael Steinbach and Vipin Kuma(2008),資料探勘,Pearson,ISBN:978-986-154-657-5。

  24. Ya-Yueh Shih and Kwoting Fang (2006), Overall satisfaction prediction, accepted by Encyclopedia of E-Commerce, E-Government and Mobile Commerce.

  25. Kwoting Fang, Ya-Yueh Shih and Duen-Ren Liu, (2004), Loyalty Differences in the Effect of Negative Critical Incidents and Quality Attributes Satisfaction: An Empirical Study of Online Shopping, book chapter in E-Commerce and M-Commerce Technologies, edited by P. Candace Deans, Idea Group Publisher, Chapter IX, pp. 185-206, USA.

  26. 施雅月譯, Stephen Walthr with Jonathan Levine(民89), ASP電子商務程式設計, 第三波圖書公司,台北。

  • System Analysis and Design

系統分析與設計

  • Software Project Management

軟體專案管理

  • Data Mining

資料探勘

  • Supply Chain Management

供應鏈管理

  • Customer Relationship Management

顧客關係管理

Awards/Honors

  1. National Chiayi University, Teaching Excellence Award

101學年度教師教學肯定獎

  1. National Chiayi University, Mentor Excellence Award

101學年度優良導師肯定獎

  1. National Chiayi University, Service Excellence Award

102學年度教師服務傑出獎

  1. National Chiayi University, Teaching Excellence Award

104學年度教師教學肯定獎

  1. National Chiayi University, Teaching Excellence Award

108學年度教師教學肯定獎