Brief Bio

Selected Journal Publications

Teaching

• A. Suci, H. Wang, and H. Doong, “Relax Your Fear-The Role of Autonomous Sensory Meridian Response (ASMR) in Green Advertising,” Journal of Retailing and Consumer Services, Vol. 75, 2023, pp. 1-10. (SSCI).

• A. Suci, H. Wang, and H. Doong, “Parent-like Spokesperson for Campaigning an Anti-Plastic Straw Movement to Young Adults: Is It Effective?” Asian Journal of Social Psychology, Vol. 26, 2, 2023, pp. 167-187. (SSCI).

• A. Suci, H. Wang, and H. Doong, “Promoting a Heritage Product to Domestic Youth Markets: Should It Be Localized?” International Journal of Emerging Markets, Vol. 18 12, 2023, pp. 6015-6036. (SSCI).

• A. Suci, H. Wang, and H. Doong, “Green Advertising: Examining the Effects of Appeal Arrangement on Young Indonesian Consumers’ Green Attitudes and Buying Intention,” Asian Journal of Communication, Vol. 32, 2022, pp. 346-370.

• Y. Lin, W. Wang, and H. Doong, “Is Talking about the Future a Curse or a Blessing? The Effects of Future-focused Message Framing on Fundraising Performance,” IEEE Transactions on Engineering Management, Vol. 68, 2021, pp. 970-981. (SSCI)

• Y. Lin, H. Doong, and A. Eisingerich, “Avatar Design of Virtual Salespeople: Mitigation of Recommendation Conflicts,” Journal of Service Research, Vol. 24, 2021, pp. 141-159. (SSCI)

• 徐淑如、董和昇、戴基峰、詹永承，「從選擇性注意力觀點探討產品置入型態與遊戲平台之廣告效果」，中山管理評論, Vol. 25, 2017, pp. 489-534. (TSSCI)

• H. Lai, H. Lin, and H. Doong, C. Yang, “The Effect of Price Dispersion and Price Volatility in an e-Market on Consumers’ Intentions to Join Group Buying,” 資訊管理學報, Vol. 19, 2012, pp. 1-26. (TSSCI)

• H. Doong and H. Wang, “Do Males and Females Differ in How They Perceive and Elaborate on Agent-Based Recommendations in Internet-Based Selling?" Electronic Commerce Research and Applications, Vol. 10, 2011, pp. 595-604. (SSCI)

• H. Doong, H. Wang, and G.R. Foxall, “An Investigation of Consumers’ Webstore Shopping: A View of Click-and-Mortar Company,” International Journal of Information Management, Vol. 31, 2011, pp. 193-304. (SSCI)

• 徐淑如、董和昇、柳雅婷，「網路論壇口碑強度、雙面訊息與口碑順序對說服效果之影響－產品涉入之干擾效應」，電子商務學報, Vol. 13, 2011, pp. 135-168. (TSSCI)

• H. Wang and H. Doong, “Online Customers’ Cognitive Differences and Their Impact on the Success of Recommendation Agents,” Information & Management, Vol. 47, 2010, pp. 109-114. (SSCI)

• H. Wang, H. Doong, and G.R. Foxall, “Consumers’ Intentions to Remain Loyal to Online Reputation Systems,” Psychology & Marketing, Vol. 27, 2010, pp. 887-897. (SSCI)

• H. Doong, H. Wang, and G.R. Foxall, “Psychological Traits and Loyalty Intentions towards e-Government Services,” International Journal of Information Management, Vol. 30, 2010, pp. 457-464. (SSCI)

• H. Wang and H. Doong, “Does Government Effort or Citizen Word-of-mouth Determine e-Government Service Diffusion?” Behaviour & Information Technology, Vol. 29, 2010, pp. 1-8. (SSCI)

• H. Wang and H. Doong, “Argument Form and Spokesperson Type: The Recommendation Strategy of Virtual Salespersons,” International Journal of Information Management, Vol. 30, 2010, pp. 493-501. (SSCI)

• H. Wang and H. Doong, “Nine Issues for Internet-based Survey Research in Service Industries,” The Service Industrial Journal, Vol. 30, 2010, pp. 2387-2399. (SSCI)

• H. Doong and H. Wang, “Predictors of Diverse Usage Behaviour towards Personal Knowledge Management Systems,” Online Information Review, Vol. 33, 2009, pp. 316-328. (SSCI)

• H. Doong and H. Lai, “Exploring Continuance of E-negotiation Systems: Expectation and Disconfirmation Approach,” Group Decision and Negotiation, Vol. 17, 2008, pp. 111-126. (SSCI)

• H. Doong, H. Wang, and H. Shih, “Exploring Loyalty Intention in the Electronic Marketplace”, Electronic Markets, Vol. 8, 2008, pp. 142-149. (SSCI)

• 徐淑如、董和昇、羅雅嬪，「網路購物服務失誤、服務補救與顧客滿意度-期望不一致與知覺公平觀點」，管理評論, Vol. 17, 2008, pp. 1-24. (TSSCI)

• H. Lai, H. Doong, C. Kao, and G.E. Kersten, “Negotiators' Communication, Perception of Their Counterparts, and Performance in Dyadic E-negotiations,” Group Decision and Negotiation, Vol. 15, 2006, pp. 429-447. (SSCI)

• J. Wu, H. Doong, C. Lee, T. Hsia, and T.P. Liang, “A Methodology for Designing Form-based Decision Support Systems,” Decision Support Systems, Vol.36, 2004, pp. 313-335. (SCI)

• T.P. Liang and H. Doong, “Effect of Bargaining in Electronic Commerce,” International Journal of Electronic Commerce, Vol. 4, 2000, pp. 23-48. (SSCI)