Brief Bio

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Teaching

現職 Employment

Professor, Department of Management Information Systems, National Chiayi University, Taiwan

國立嘉義大學資訊管理學系 教授

學歷 Education

PhD, University of Memphis, U.S.A. 

美國曼菲斯大學資訊管理博士 

研究興趣 Research Interests 

• Electronic Commerce

電子商務

• Social Commerce

社會商務

• Digital Marketing

數位行銷

1. 陶蓓麗、林詩雅與廖則竣(2018年10月) ，“瞭解行動通訊之群體溝通: 以社會資本及群體感覺為基礎之研究”，資訊管理學報，25(4)，pp.423-446，(期刊屬於TSSCI)

2. Liao, C., Huang, Y., To, P. and Lu, Y. (2017, May) “Factors Driving Digital Music Purchases,”Social Behavior and Personality, 45(4), pp.583-598. (SSCI)

3. 陶蓓麗、廖則竣、葉有興與黃奕禎 (2016, December)，社群網站使用強度及自我揭露對社會資本之研究，電子商務研究, 14(4), pp. 527-557.

4. Liao, C., To, P., Wong, Y., Prashant, P. and Kakhki, M. (2016, May) “The Impact of Presentation Mode and Product Type on Online Impulse Buying Decisions,” Journal of Electronic Commerce Research, 17(2), pp.153-168. (SSCI)

5. Liao C., To, P. (Corresponding Author) and Hsu, F. (2013, December) “Exploring Knowledge Sharing in Virtual Community,” Online Information Review, 37,6, pp. 891-909. (SSCI).

6. Liao, C., To, P. (Corresponding Author) and Liu, C. (2013, August) “A Motivational Model of Blog Usage,” Online Information Review, 37, 4, pp.620-637. (SSCI).

7. 廖則竣、陶蓓麗、劉玉萍、蕭銘偉與黄姮儀(2012年7月)，“網路隱私顧慮及網站信任對使用意向之影響—比較初始顧客及重複顧客之觀點”，資訊管理學報，19(3)，pp.509-531，(期刊屬於TSSCI)

8. Liao, C., Chuang, S., and To, P. (2011, July) “How Knowledge Management Mediates the Relationship between Environment and Organizational Structure,” Journal of Business Research, 64(7), pp.728-736. (SSCI)

9. Liao, C., To, P., Liu, C., Kuo, P. and Chuang, S. (2011, April) “Factors Influencing the Intended Use of Web Portals,” Online Information Review, 35(2), pp.237-254. (SSCI)

10. Liao, C., Liu, C., Liu, Y., To, P. and Lin, H. (2011, April) “Applying the Expectancy Disconfirmation and Regret Theories to Online Consumer Behavior,” Cyberpsychology, Behavior, and Social Networking, 14(4), pp. 241-246. (SSCI)

11. To, P., Liao, C., Chiang, J., Shih, M. & Chang, C. (2008, March), “An Empirical Investigation of the Factors Affecting the Adoption of Instant Messaging in Organizations,” Computer Standards & Interfaces, 30(3), pp.148-156.  (SCI)

12. To, P., Liao, C. & Lin, T. (2007, December), “Shopping Motivations on Internet: A Study based on Utilitarian and Hedonic Value,” Technovation, 27(12), pp.774-787.  (SSCI, SCI)

13. Liao, C., To, P.(Corresponding Author) & Shin, M.(2006, June), “Web Site Practices:  A Comparison of the Top 1000 Companies in the U.S. and Taiwan,” International Journal of Information Management, 26(3), pp.196-211.  (SSCI)